Welcome to the Hive, IndusTrack.
Raz, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. IndusTrack is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US commercial HVAC, plumbing, and electrical contractor mapped, the 30,000 running 5 to 50 technicians like IndusTrack's best-fit customers, and three campaigns we'd run for IndusTrack in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for IndusTrack.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public directory of buyers, an owner-operator sales motion, and a bootstrapped team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 18,000 to 30,000 more of your best customers?
You already have the dream ones: the commercial service contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 18,000 to 30,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a commercial service contractor.
Every commercial HVAC, plumbing, and electrical contractor with 5 or more employees sits in US Census County Business Patterns under NAICS 2382, cross-referenced against Google Maps business listings. We build the list from that, enrich the buyers by title, and time the sends to license-renewal and fleet-expansion cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 120,000 US HVAC, plumbing, and electrical contracting firms and reach out when the right signal shows up, so IndusTrack is the first name a service manager thinks of when field service software comes up.
- New commercial contractor license issuedState licensing boards list new HVAC, plumbing, and electrical licenses, a proxy for expansion.
- Fleet growth via vehicle registration filingsAdding trucks in DOT and state filings means more techs and dispatch complexity.
- Dispatcher or scheduler job postingHiring for the office role the software replaces signals pain right now.
- ServiceTitan or FieldEdge renewal windowPublic case studies and review sites show contract anniversaries tied to onboarding dates.
- Google Business Profile review velocity spikeRapid review growth signals job volume outpacing the current dispatch system.
- Trade association membership or conference rosterACCA, PHCC, and NECA rosters show active market participants ready to evaluate tools.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps business listings, state contractor license boards, and DOT vehicle registration filings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Raz, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.